10 Years Ago Premiere Magazine had its Final Curtain Call

Its stars were ruthless agents and powerful moguls, temperamental actors and megalomaniacal directors. It told stories of troubled productions and exploding box office to a readership of industry insiders, cineastes and a general public that seemed riveted by it all.

In its glory years — from the late ’80s to the mid-’90s — nobody got Hollywood better than Premiere magazine.

But with the proliferation of entertainment coverage in the media — including Entertainment Weekly, Us Weekly and paparazzo-driven celebrity websites — Premiere lost its cachet.

So when it was announced this week by Hachette Filipacchi Media U.S. that Premiere would shut down its print operation (it will still have an online component), there was sadness and nostalgia, but not surprise.

Premiere was a big deal back in the day. It was a hybrid of a trade magazine and tabloid. The best of both though. I remember them pulling no punches on big stars in the early 90s. 

After Bruce Willis had a few duds, they assessed his career coldly and astutely. Keep doing good work like Robert Benton’s Nobody’s Fool and Pulp Fiction but make another die hard. For Eddie Murphy, they pronounced his career all but dead after his Vampire Movie.

Then the proliferation of EW, and other ass kissing mags turned Premiere into the worst of a mixture of tabloid and trade. It is a shame as I never saw a better breakdown of the business with better access to the talent than Premiere from 90-94.

It has been a decade since the magazine was scuttled.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s